2017 London International Awards Winners

This year the U.S. Hispanic agencies winners are:

Digital: Use Of Social Media

Gold
Alma DDB
Narcos
"Spanish Lessons"

Bronze
Alma DDB
Narcos
"Episode Leak"

Social Influencers: Comedy

Bronze
Alma DDB
"Spanish Lessons"

Design: Experiential Design

Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"

Non-Traditional: Experiential

Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"

The New: Experiential

Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"

Círculo Creativo announces María “Maru’ Bernal and Norberto “Norbi” Zylberberg as new VPs

The Circulo Creativo has today announced María "Maru" Bernal, VP Creative Director at Lápiz, and Norberto "Norbi" Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents starting in August 14th.

Maru and Norbi have been part of Circulo since 2004 and 2003 respectively, as active members of the entity. According to Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. the VPs were selected based on experience in the U.S. Hispanic market, the value they bring to their agencies, businesses and clients, not to mention their extensive list of accolades over the years.

“Maru and Norbi will help us carry the vision of our organization by bringing fresh ideas that can broaden el Circulo’s activities throughout the year. Gustavo, the board and myself, we are thrilled to have them onboard for the next 2 years", says Sarmiento.

The new VPs will be working together to structure a plan of activities for 2018-2019, including training activities, recruiting new members and promoting diversity within Circulo members. They both will serve as VPs of Circulo till 2019.
 

Learn more about our new VPs: 

View fullsize

María "Maru" Bernal

Maria “Maru” Bernal: "I’m really excited to become a VP for the USH Creative Circle. Having the opportunity to work with people I’ve known for years, as well as with amazing new talent across all of our agencies, is priceless for me. One thing I love about our market is that we continuously evolve, but there is one thing that has remained the same: the power of our voice when we come together.

Let’s continue bringing this power everywhere we go, we have gone far already, but as Hispanics in the US., we know we can always go further."

 María Bernal (Maru) joined Lápiz / Leo Burnett in 2002 and is currently VP Creative Director for the Allstate insurance, Purina USH, Kellogg’s and UnitedHealthcare accounts at Lapiz.

Originally from Mexico, María started her career as a graphic designer and photographer, working in editorial design for Mexican magazines.

She began her advertising career about 20 years ago in a small advertising firm in Mexico City and then as an Art Director ACD at Leo Burnett Mexico working on some P&G brands as well as Kellogg’s and Phillip Morris. She was also part of the team that brought the Corona beer brand to Leo Burnett Mexico.

In 2002, Maru moves to Chicago and joins the creative department at Lapiz / Leo Burnett to work with the Disney, McDonald’s, Kellogg’s, Wrigley, Jack Daniel’s and Chase Bank brands. She became the P&G group Creative Director for the Pepto Bismol, Always, Bounty Charmin and Gain brands.

In 2005, María won the first Cannes Lion for the US Hispanic Market for the film category. Her work has also been awarded in the Radio, Print and Innovation categories at Cannes.

Her work has been recognized at D&AD, The One Show, Clio, LIA, New York Festivals, Kinsale Shark Awards, Epica, El Sol, FIAP, El Ojo de Iberoamérica, Effie Awards, Communication Arts, The Webby Awards and Lürzers Archive, among others.

Maru is a proud mom of 2 beautiful human beings and she is very thankful for her husband who has always been a huge supporter of her carrier.

View fullsize

Norbi Zylberberg

Norberto (Norbi) Zylberberg: "I’m glad to become VP  of  El Círculo Creativo and would love to work together with so many great professionals, friends and organizations with the main objective of expanding our reach, keep growing the Hispanic presence in the creative world and help shaping that "cutting edge voice" that is more needed than ever. Vayamos por más."

Norbi founded Socialisssima in Austin in September of 2016, following the trend of creative people and marketers who feel that this business is evolving like never before.

With 20+ years of experience in small, medium and large agencies in Argentina and the US, he has worked with Fortune500 Corporations, start-ups & tech, and service companies in multicultural and general markets; he has won creative awards in all major regional, national and international advertising festivals, as well as participated as lecturer and judge in places as diverse as Istanbul, Busan, Bilbao, Mexico, Miami, Madrid and Buenos Aires.

After finishing Marketing, Communications and Copywriting In Buenos Aires, he continued his education at Virginia VCU, Berlin School of Business, UCLA, HyperIsland and Georgetown University.

Convinced that social causes should be part of the DNA of every human being and corporation, he continues to push his creative efforts to aim for a better world every day. Please, don’t talk about soccer with him until Argentina wins the World Cup again.

U.S. HISPANIC CREATIVE CIRCLE ANNOUNCES U.S.H. IDEA AWARDS 2017 JURY

The Círculo Creativo has today announced the 6th USH Idea Awards jury. For this edition, the jury consists of 36 members from 15 different agencies and 9 production companies from across the country for categories in Creative, Strategic Planning and Craft. Jury is selected upon merit, background and industry recognition and this year award winning creative executive Humberto Polar, CCO of Grey México will be the President of the Jury.

“This country has recognized the immense talent that Hispanics bring to culture and to our ad industry, and we are proud to welcome some of the most ingenious minds from our market to judge this year’s U.S.H. Idea Awards. We will celebrate work that inspires change and provoke results for our clients.” says Ciro Sarmiento, President of Círculo Creativo and CCO of Dieste.

The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.

"We are proud to make this award truly inclusive and give a voice to a market that not only needs it, but deserves it." says Gustavo Lauria Chairman of Círculo Creativo and Cofounder at We Believers.

The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.

The awards celebration event will be held at the Zenith Art & Fashion in Miami, Florida on Friday, October 13, 2017.

Below you will find the distinguished list of jurors for the 2017 U.S.H. Idea Awards: 

President of the Jury:
Humberto Polar, Chief Creative Officer, Grey Mexico

Creative Jury:
Beatriz Torres, Creative Director, Alma
Ilia Isales, Senior Copywriter, Anomaly
Pablo Buffagni, President / Creative Director, BBQ Agency
Vanessa Castañeda, Senior Art Director, Bravo
Bruno Lambertini, CEO, Circus Marketing
María Bernal, VP Creative Director, Lápiz
Alberto Calva, Associate Creative Director, LatinWorks
Manuel Villegas, Creative Director, López Negrete Communications
Juan Oubiña, Founder & Creative Director, o1-agency
Aldo Quevedo, Principal/Executive Creative Director, Richards/Lerma
Norbi Zylberberg, CCO, Socialisssima
Leo Prat, Managing Partner and Executive Creative Director, We Believers
Francisco Losada, Associate Creative Director, Zubi Advertising Services

Planning & Strategy Jury:
Angela Rodríguez, VP, Strategic Insights, Alma
Stacey Trunnell, Strategy Director, Anomaly
Paola Villalobos, Strategic Planner, Bravo
Aaron Nava, Strategy Digital Director, Circus Marketing
Alejandro Oszust, Planning Director, Conill
Abraham Espinosa, Associate Director Strategic Planning, d expósito & Partners
Gabriela González, Planning Director, Dieste
Andrea Bohorova, Senior Brand Planner, LatinWorks
Marina Willis, Account Planner, López Negrete Communications
Luis Miranda, Planning Director, o1-agency
Carlos Rodríguez, Director of Planning, Richards/Lerma
Carolina Rodas, Planning, Socialisssima
José Quijano, Managing Partner, We Believers
Yadira Santana-Dowling, Senior Account planner, Zubi Advertising Services

Craft Jury:
David Chipon, Executive Producer, Bikini Films
Luisa Kratch, Director, D'Avant-Garde Media/Primo
José Alvarez, Executive Producer, Harpoon Pictures
Juan Taylor, Executive Producer, Landia LA
Leo Lovera, President, Moving Forward Studios Inc
Leda Nasio, Executive Producer, Nunchaku
Alexis Estiz, Partner & Head Composer, Personal Music
Jorge Larrain, Executive Producer, Rebolucion USA
Mauricio Jemal, Executive Producer, Shooters Films

View fullsize

View fullsize

View fullsize

The USH Idea Awards 2017 Closing Party hosted by Circulo Creativo and Kontakto:
Zenith Art & Fashion
1440 Biscayne Boulevard
Miami, FL, 33132

Friday, October 13th
Doors open at 7:00 p.m.

For more information, please visit www.ushideaawards.com

Ciro Sarmiento: Conferencista de El Ojo 2017

El Ojo de Iberoamérica celebra sus primeros 20 años junto a la creatividad iberoamericana yanuncia a las brillantes mentes de la industria de la creatividad, el marketing y las comunicaciones a nivel mundial que serán parte de su destacado ciclo de conferencias, workshops y reconocimientos.

Con casi 20 años de experiencia en Estados Unidos y en Latinoamérica, Ciro Sarmiento, Chief Creative Officer de Dieste y Presidente del Círculo Creativo Hispano de Estados Unidos, es uno de los creativos más respetados de la industria. Su trabajo ha sido reconocido en los más grandes festivales del mundo y ha sido jurado en festivales de talla internacional como D&AD, Clio y El Ojo de Iberoamérica.

Inició su carrera de redactor en Ogilvy & Mather Colombia hasta liderar creativamente marcas globales como Motorola, GlaxoSmithKline y Coca-Cola. En el año 2008 regresó a Estados Unidos y trabajó en LatinWorks como Director Creativo para Bud Light, Domino’s Pizza y Skittles, fue en esta etapa donde la agencia fue reconocida por El Ojo de Iberoamérica en tres ocasiones, 2008, 2010 y 2011, por su labor creativo como responsables de las Mejores Piezas Locales para Radio y TV. En 2011, junto a Sergio Alcocer, consolidaron la agencia dentro del ranking de Ad Age al lado de agencias como Crispin Porter+Bogusky.  Y ese mismo año, Ciro logró lo que ningún creativo latino había logrado hasta la fecha: Ganar el primer León de Oro con una campaña para el mercado Hispano. De ahí los Oros se multiplicaron en El Ojo, Cannes, New York Festivals, London International Awards, entre otros, posicionando al mercado Hispano dentro del mapa de la industria publicitaria.

En 2012 se une a Leo Burnett en Chicago como Creative Director para P&G y Kellogg’s. En 2013 también recibe un arsenal de premios incluyendo el León de Cannes en la codiciada categoría Press para su cliente Procter & Gamble y en 2014 ya en Dieste recibe el galardón a Mejor Idea para el mercado hispano de Estados Unidos. Actualmente, Ciro es el Presidente del Círculo Creativo Latino en Estados Unidos y es el Chief Creative Officer de Dieste, una de las agencias Multiculturales más importantes y premiadas, con una cartera de clientes como Miller Lite, Goya Foods y AT&T, el anunciante más grande del país.

La visión de Ciro como creativo le ha permitido destacarse en el mercado americano y ser reconocido como uno de los latinos más importantes para la industria hispana de Estados Unidos. Un ingenio que le ha permitido triunfar en un mercado extranjero, este año compartirá sus experiencias como líder creativo hispano en Estados Unidos en El Ojo de Iberoamérica. Además de participar como conferencista de El Ojo de Iberoamérica, Ciro suma este año la responsabilidad de liderar a los Jurados de El Ojo Radio 2017.

A Ciro Sarmiento se le suma otro conferencista anunciado por El Ojo de Iberoamérica, Saneel Radia, Senior VP de Business Transformation para R/GA. Una mente diseñada para los negocios que compartirá sus experiencias de transformación y hablará sobre los nuevos modelos de negocios para la industria publicitaria. Los que estén interesados en conocer hacia dónde se dirige el futuro de la publicidad en la región, ya pueden adquirir sus entradas con un 30% de descuento hasta el 25 de septiembre.

Círculo Creativo announces Call For Entries open for The U.S.H. Idea Awards 2017

The U.S. Hispanic Creative Circle has today announced that entries to the 6th USH Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held in Miami on October.

The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.

“We are expecting one of the best USH Awards shows ever,” says Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. "Hispanic agencies are having an outstanding year regarding creativity, breaking award records in several different festivals. And I’m sure this will be reflected not only on the quality of the work but also on the amount of submissions.”

Gustavo Lauria, chairman at Círculo Creativo and cofounder at We Believers, added: “Our role as Círculo Creativo is to open our doors for everyone to participate, get inspired and collaborate to raise the creative bar every year. That’s why we invite top creative planners and the key professionals from production companies to join and be part of our jury once again.”  

What’s New?

Círculo Creativo is launching a new category this year: Creative Data – celebrating the interplay of ideas and information – as the 17th award category. Entries in the Creative Data category must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

Also, several subcategories were updated to reflect the new reality of our industry. New subcategories will include 360° & Virtual Reality Videos and Augmented Reality, among others.

The Media category was also updated and renamed Use of Media while Direct and Promo & Activation were split into two separate categories:
1) Direct
2) Promo & Activation

Another important change was the upgrade of the OpenWater system, making the submission process faster and easier. Agencies can submit their entry in multiple categories and subcategories at once, avoiding multiple submissions.

How to participate:
USH agencies are encouraged to participate by submitting pieces to the following categories:
1.   Film
2.   Radio
3.   Print & Publishing
4.   Outdoor
5.   Cyber & Mobile
6.   Creative Data
7.   Innovation
8.   Planning & Strategy
9.   Craft
10.  Direct
11.  Promo & Activation
12.  Design
13.  Branded Content & Entertainment
14.  PR
15.  Use Of Media
16.  Integrated

Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.

More info about the awards can be found here and previous winners can be found here.
 

Costs & Dates:
Regular rate from August 23rd through August 31st: US$ 360 per entry.
Extended Deadline from September 1st through September 15th: US$ 410 per entry.

For more information, please email: awards@circulocreativo.org

2017 Cannes Lions: USA Hispanic ad agencies set a new record with 20 Lions!

2017 Cannes Lions: USA Hispanic agencies set a new record with 20 Lions!

The most Lions the U.S. Hispanic market had ever won before was 18, in 2015.

RANKING CANNES LIONS (USA HISPANIC)

(Final Update: Saturday, June 24, 2017 @ 4:00 pm ET) 

---

AGENCY
Alma DDB
We Believers
Wing
Dieste
the community
Lápiz
LatinWorks
Conill
Grupo Gallegos
O1-Agency

TOTAL

GP
-
-
-
-
-
-
-
-
-
-

0

G
2
-
-
-
-
-
-
-
-
-

2

S
4
1
-
-
1
1
-
-
-
-

7

B
4
2
2
2
-
-
1
-
-
-

11

SL
19
9
13
6
3
2
3
1
1
1

58

LIONS
10
3
2
2
1
1
1
-
-
-

20

PTS
65
20
19
12
8
7
6
1
1
1

The allocation of points used to calculate the Ranking is as follows:
12 points for a Titanium and Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
10 points for a Titanium Lion
7 points for a Gold Lion
7 points for an Innovation Lion
7 points for a Product Design Lion
7 points for a Glass Lion
7 points for an Entertainment Lion for Music
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position

---

Ranking Cannes Lions (Ibero-America)

(Last Updated: Sunday, June 25, 2017 @ 7:00 pm ET from Adlatina.com) 

COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Colombia
6) Perú
7) México
8) Chile
9) Ecuador
10) Dominican Republic
11) Portugal
11) Costa Rica
11) Uruguay

GP
-
1
-
-
1
-
-

-
-
-
-
-
 

G
14
5
2
2
5
5
2
-
-
-
-
-
-

S
33
11
5
7
2
4
1
3
1
-
-
-
-

B
52
25
19
11
7
4
7
5
2
2
1
1
1

LIONS
99
42
26
20
15
13
10
8
3
2
1
1
1

---

WINNERS & SHORTLISTS

PR LIONS

GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
B14 (Content-led Engagement & Marketing)

BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
C07 (Innovative Use of Social Media)

Shortlist
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Territory Marketing & Communication)

Shortlist
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Costs / Creative Performance PR Campaign)

Promo & Activation Lions

SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)

SILVER LION
Alma DDB
"Episode Leak" - Narcos - Netflix
D03 (Use of Social Platforms)

SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
E01 (Launch / Re-launch)

SILVER LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)

BRONZE LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
B02 (Use of Ambient Media:  Large Scale)

SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
C01 (Guerrilla Marketing & Stunts)

SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
C01 (Guerrilla Marketing & Stunts)

SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
E02 (Sponsorship & Partnership)

SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F02 (Low Budget / High Impact Campaign)

Outdoor Lions

SILVER LION
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Use of Ambient Outdoor)

BRONZE LION CAMPAIGN
Wing
"ADOLF SALVADOR & FRANCISCO PABLO" - Liga de Arte - Liga de Arte
B15 (Commercial Public Services)

SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A15 (Commercial Public Services)

SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
D04 (Live Advertising and Events)

 

Print & Publishing Lions

SILVER LION CAMPAIGN
the community, Miami
"Lion, Dragon & Octopus" - Nutcase - Nutcase Helmets
E03 (Illustration)

SHORTLIST
Alma DDB
"MOP 1" - Clorox - Pine-Sol
A07 (Household Cleaning Products)

SHORTLIST
Alma DDB
"MOP 2" - Clorox - Pine-Sol
A07 (Household Cleaning Products)

SHORTLIST
Wing
"ADOLF SALVADOR" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)

SHORTLIST
Wing
"FRANCISCO PABLO" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)

SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)

SHORTLIST
Alma DDB
"Footshake 1" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)

SHORTLIST
Alma DDB
"Footshake 2" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)

SHORTLIST
Alma DDB
"Footshake 3" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)

CYBER LIONS

BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)

BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
F06 (Innovative Use of Social or Community)

BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
F01 (Social Business & Commerce)

SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F02 (Social Purpose)

SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F04 (Co-Creation & User Generated Content)

SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F05 (Influencer / Talent)

SHORTLIST
lma DDB
"Spanish Lessons" - Narcos - Netflix
F08 (Community Building / Management)

Glass Lions

(Desert - USA Hispanic)

Pharma Lions

(Desert - USA Hispanic)

Health & Wellness Lions

(Desert - USA Hispanic)

Innovation Lions

(Desert - USA Hispanic)

Creative Data Lions

BRONZE LION
We Believers
"AI BUDDY" - Vidax Center - AI BUDDY
A05 (Data Visualisation)

Direct Lions

GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
C03 (Use of Social Platforms)

BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Low Budget / High Impact Campaign)

We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)

Mobile Lions 

SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F08 (Social Purpose)

Design Lions

(Desert - USA Hispanic)

Product Design Lions

(Desert - USA Hispanic)

Entertainment Lions

BRONZE LION
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
C03 (Brand Experience: Social)

BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
C11 (Innovation in Brand Experience )

SHORTLIST
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
E06 (Sports: Integrated)

Entertainment Lions For Music

SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
A03 (Production of Exclusive Artist Content in Partnership with a Brand)

Media Lions

SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
D03 (Use of Branded Content created for Digital or Social Media)

BRONZE LION
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B04 (Use of Print)

SHORTLIST
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B06 (Use of Ambient Media: Small Scale)

SHORTLIST
O1-Agency
"#100CELLPHONES" - Movistar - Cellphones
B09 (Use of Stunts)

Creative Effectiveness Lions

(Desert - USA Hispanic)

Digital Craft Lions

(Desert - USA Hispanic)

Film Lions

SHORTLIST
Grupo Gallegos
"ONE MAN BAND" - Comcast Corporation - Xfinity
A19 (Commercial Public Services)

SHORTLIST
We Believers
"REJECTED" - Pepsi/Burger King - Pepsi/Burger King
B01 (Food & Drinks)

SHORTLIST
LatinWorks
"BOY BAND" - Mars - Snickers & Hazelnut
B01 (Food & Drinks)

SHORTLIST
Conill Saatchi & Saatchi
"CLOWNS" - Toyota - Toyota Certified Used Vehicles
B04 (Cars & Automotive Products & Services)

Film Craft Lions

(Desert - USA Hispanic)

Radio Lions

SHORTLIST
Dieste
"FRIDA" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)

SHORTLIST
Dieste
"RODIN" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)

SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
B03 (Branded Content / Programming)

Integrated Lions

(Desert - USA Hispanic)

Titanium Lions

(Desert - USA Hispanic)

PUNTO DE ENCUENTRO DEL MERCADO HISPANO DE ESTADOS UNIDOS EN CANNES LIONS 2017

Queremos avisarles que el punto de encuentro del mercado hispano de Estados Unidos en Cannes Lions 2017 es el miércoles 21 de junio a las 9:30 p.m. en el Bar Ma Nolan's.

View fullsize

Esta no es una fiesta privada, ni tampoco hay reservaciones. Esto es solo un punto de encuentro para reunirnos durante Cannes Lions.

Así que si saben de más gente que van a estar en el festival, por favor corran la voz.

¡Pásenla súper bien y buena suerte en Cannes Lions 2017!

Ciro Sarmiento Named President Of The U.S. Círculo Creativo

Sarmiento will be working together with Gustavo Lauría, Chairman of the Círculo Creativo, for the next two years.

Círculo Creativo today announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

With over 15 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Hispanic Market, who also worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett.

Commenting on his appointment, Ciro Sarmiento said: “It’s a profound honor to represent the Hispanic market agencies in the U.S. as President of Circulo Creativo.  Leading Círculo has been and continues to be a rigorous job, it requires the constant participation from the President, the chairman and board members. We’re living through decisive times in this country, times that will define the future for the next Latino generations and I am committed to working incessantly alongside the board of directors and Chairman to be at the forefront of the incoming changes in our industry.”  

Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes several prestigious at the Cannes Lions, D&AD, Clio Awards, New York Festivals, LIA, Effie, and The One Show as well as several Latin American award shows such as Wave Festival and El Ojo. He has also served on several international creative festival juries in the course of his career.

Gustavo Lauría, Chairman, commented: “It is time to bring some new blood to the Círculo Creativo, in order to keep developing initiatives to inspire our agencies, our creative output and also start working closer with clients and the corporate side of the market, together with Ciro.”

Los ganadores de El Sol 2017

El Sol. El Festival Iberoamericano de Comunicación Publicitario ha revelado los ganadores de su 32 edición. A continuación les presentamos los ganadores de Estados Unidos:

Campañas Integradas

Sol De Plata
Comidas Y Bebidas
Extra-Give Extra, Get Extra - Extra Gum
Energy BBDO

Sol De Oro
Servicios No Financieros
Ponle Acento - Major League Baseball
LatinWorks / Joe Agency

Innovación

Sol De Plata
Innovación En Creatividad Y Estrategia
Tequila Cloud - Mexico Tourism Board
Lápiz

Sol De Bronze
Innovación En Medios Tradicionales
El Episodio Filtrado - Netflix / Narcos
Alma DDB

Relaciones Públicas

Sol De Bronce
Asuntos Públicos
El Último Emoticón - Sprint
Alma DDB

Sol De Bronce
Responsabilidad Social Corporativa
El Último Emoticón - Sprint
Alma DDB

Sol De Oro
Comunicación Digital
Lecciones De Español - Netflix / Narcos
Alma DDB

Sol De Bronce
Comunicación De Marketing Y Eventos De Relaciones Públicas
Tequila Cloud - Mexico Tourism Board
Lápiz

Sol De Oro
Impacto En Medios
Ponle Acento - Major League Baseball
LatinWorks / Joe Agency

Marketing Promocional

Sol De Oro
Trade Marketing
Sobrevivientes Volvo - Volvo North Miami / Volvo
We Believers

Sol De Oro
Promoción Del Producto
Lecciones De Español - Netflix / Narcos
Alma DDB

TV/Cine

Sol De Plata
Bebidas Alcohólicas, Tabacos Y Accesorios Del Fumador
Esta Tierra - Diageo / Johnnie Walker
Anomaly

Sol De Oro
Alimentación Y Otros Productos
Rechazados - Pepsi & Burger King Argentina
We Believers

Sol De Bronce
Productos De Belleza Y Corporales. Salud. Varios
Pearle Vision-Ben's Glasses-Gafas De Ben - Pearle Vision
Energy BBDO

Sol De Bronce
Servicios Públicos Sin Ánimo De Lucro
Off The Street Club-The Toughest Letter - Off The Street Club
Energy BBDO

Diarios Y Revistas

Sol De Bronce
Servicios Públicos Con Ánimo De Lucro. Ocio. Viajes. Varios
Perro - Música - Café - La Cuidad De Buenos Aires
The Community

Exterior

Sol De Bronce
Cultura, Ocio Y Comunicación
Perro - Música - Café - La Cuidad De Buenos Aires
The Community

Sol De Plata
Medios No Convencionales
Tequila Cloud - Mexico Tourism Board
Lápiz

Sol De Oro
Sector De La Tecnología, Electrónica Y Telecomunicaciones
El Último Emoticón - Sprint
Alma DDB

Sol De Oro
Sector Servicios E Instituciones
Sobrevivientes Volvo - Volvo North Miami / Volvo
We Believers

Medios

Sol De Bronce
Mejor Uso De Nuevas Tecnologías
Tequila Cloud - Mexico Tourism Board
Lapiz

Digital

Sol De Oro
Automoción, Tecnología, Electrónica Y Artículos Oficina
Más Que Un Auto: El Libro De Los Nombres - Toyota
Conill Saatchi & Saatchi

Sol De Plata
Servicios Públicos Sin Ánimo De Lucro, Proyectos Sociales
Ayuda Kenya, No Kanye - Crowdrise
Alma DDB

Sol De Plata
Display Y Formatos Rich Media
Hijacked Banner - Toyota
Conill Saatchi & Saatchi

Sol De Oro
Piezas Y Acciones De Comunicación En Comunidades Y Redes Sociales
Lecciones De Español - Netflix / Narcos
Alma DDB

Contenidos De Marca

Sol De Bronce
Radio Y Música
#Loquesoy - Converse
The Community

Sol De Oro
Medios Y Plataformas Digitales
Lecciones De Español - Netflix / Narcos
Alma DDB

Sol De Oro
Mejor Campaña Integrada De Contenidos
Extra-Give Extra, Get Extra - Extra Gum
Energy BBDO

Sol De Oro
Mejor Campaña Integrada De Contenidos
Alerta De Spoiler - Netflix / Narcos
Alma DDB / Trackddb

Sol De Bronce
Mejor Innovación En El Uso De Los Canales De Distribución
El Episodio Filtrado - Netflix / Narcos
Alma DDB

Diseño

Sol De Bronce
Diseño Gráfico
Más Que Un Auto: El Libro De Los Nombres - Toyota
Conill Saatchi & Saatchi

New York Festivals Announces 2017 Winners

New York Festivals International Advertising Awards® competition announced the 2017 award-winners at the New York Show℠ gala held at on May 18th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

The combined 2017 Executive Juries awarded 8 prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards.

Winners - U.S. Hispanic

SECOND PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Digital (Cyber) Communications
Craft/Humor

SECOND PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Branded Entertainment
Craft/Humor

THIRD PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Digital (Cyber) Communications
Banners and Rich Media/Household Products & Services

FIRST PRIZE AWARD
Shooters Films
"Devices" - United Communities of San Antonio
Film
Film Craft/Visual Effects

FINALIST CERTIFICATE
Shooters Films
"Devices" - United Communities of San Antonio
Public Service Announcements / Communications
Film/Civic & Social Education

FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Public Service Announcements / Communications
Digital/Promotion of Peace & Human Rights

FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Public Service Announcements / Communications
Film/Promotion of Peace & Human Rights

FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Best Use of Media
Public Service/Digital:Online

El FIAP 2017 se realizará del 3 al 6 de Septiembre en Buenos Aires

Un grupo inversor liderado por Rodrigo Figueroa Reyes y destacados referentes de la industria comandará el nuevo FIAP.

Rodrigo Figueroa Reyes

“La mejor creatividad iberoamericana vuelve a Buenos Aires. Vuelve el FIAP” anticipa Rodrigo Figueroa Reyes, quien asume el mando del evento a partir de este momento, encabezando a un grupo compuesto por emprendedores y destacados referentes de la industria que decidió invertir en Argentina a raíz del cambio de rumbo que se inició en el país a partir de diciembre de 2015.

El plan inmediato es a 3 años bajo la consigna “50º aniversario del FIAP” que se cumplirá en Buenos Aires en 2019 transformando el evento en lo que siempre fue: Capital de las Ideas.

El FIAP se realizará del 3 al 6 de Septiembre en la Usina del Arte, en conjunto con la Dirección General de Industrias Creativas dependiente del Ministerio de Modernización, Innovación y Tecnología de la Ciudad de Buenos Aires. Tendrá un formato totalmente renovado: el domingo 3 se recibe a los referentes de la industria con una Fiesta (F), el lunes 4 será el día de la Innovación y las startups (I), el martes 5 las conferencias para una gran Audiencia (A) y el miércoles 6 se despedirá con una entrega de Premios (P).

Manteniendo este formato simple y concreto, se estructurará en cuatro grandes catego-rías que aglutinarán todas las expresiones históricas y actuales de la comunicación iberoamericana: Formatos (F), Innovación (I), Anuncios (A) y Producción (P).

Las inscripciones de los trabajos comenzarán a recibirse a fines de mayo y serán juzgadas en una primera etapa vía online y luego de manera presencial en Buenos Aires, por destacados creativos de Iberoamérica y presididas por cuatro destacados profesionales: la estrella de la TV española Risto Meijide (Formatos), el cofundador de Globant Guibert Englebienne (Innovación), una de las figuras de la publicidad brasileña Luiz Sanches (Anuncios) y el afamado director de cine mexicano Simón Bross (Producción).

Daniel Marcet

Cabe destacar que Daniel Marcet continúa en el directorio de la sociedad, ocupando la función de Chairman.

El Nuevo FIAP en síntesis:

Nuevos socios: Grupo de emprendedores que toma el control del Festival.

Nueva sede: la Usina del Arte, en la ciudad de Buenos Aires.

Nueva época del año: entre el 3 y el 6 de septiembre. Nuevo formato: cuatro días organizados de la siguiente manera: F de Fiesta de apertura, I de Innovación, A de Audiencias y P de Premios.

Nuevas categorías: agrupadas en cuatro grandes grupos: F de Formatos, I de Innovación, A de Anuncios y P de Producción

Nueva manera de premiar: un desafío que valoriza aún más al premio más tradicional de Iberoamérica.

Nuevos contenidos: rondas de negocios y de inversión entre emprendedores e inversores, y propuestas de innovación, se sumarán a presentaciones de figuras de las diferentes áreas de la comunicación, la tecnología, el arte y el entretenimiento.

Nuevos trofeos: con un diseño diferente que plantea el reto de armar la palabra FIAP.

Nuevo apoyo: desarrollado en conjunto con la Dirección General de Industrias Creativas, con el auspicio del Ministerio de Modernización, Innovación y Tecnología de la Ciudad de Buenos Aires.

2017 Clio Sports Awards - Winners Announced

2017 Clio Sports Awards - Winners

(U.S. Hispanic agencies)

GOLD
LatinWorks
"Ponle Acento" - MLB
Innovation
Medium Innovation, Leagues, Governing Bodies, & Associations

GOLD
LatinWorks
"Ponle Acento" - MLB
Integrated Campaign
Leagues, Governing Bodies, & Associations

SILVER
LatinWorks
"Ponle Acento" - MLB
Public Relations
Leagues, Governing Bodies, & Associations

2017 One Show - Winners

View fullsize

View fullsize

2017 One Show  - Winners - U.S. Hispanic Agencies:

Branded Entertainment

BRONZE PENCIL
Online - Short Form - Single
Lápiz, Mexico Tourism Board: Doppelgängers Tourist

BRONZE PENCIL
Online - Short Form - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Design

GOLD PENCIL
Packaging - Mass-Market
We Believers, Saltwater Brewery: Edible Six Pack Rings

SILVER PENCIL
Innovation in Design - Print Design
We Believers, Saltwater Brewery: Edible Six Pack Rings

Direct Marketing

GOLD PENCIL
Ambient - P.O.P. & In-Store - Single
We Believers, Saltwater Brewery: Edible Six Pack Rings

MERIT AWARD
Digital - Social Media & Viral Marketing
Alma DDB, Netflix - Narcos: Spanish Lessons

Film

SILVER PENCIL
Online Films & Video - Short Film - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

SILVER PENCIL
Under 100K Budget
Alma DDB, Netflix - Narcos: Spanish Lessons

Print & Outdoor

MERIT AWARD
Publishing - Magazine - Campaign
Alma DDB, Kingsford - Clorox: Predators

MERIT AWARD
Ambient Media - Billboard or Transit - Campaign
Alma DDB, Kingsford - Clorox: Predators

MERIT AWARD
Ambient Media - Billboard or Transit - Campaign
the community, City of Buenos Aires: Don't Act Like a Pedestrian

Public Relations

GOLD PENCIL
Reputation Management
We Believers, Saltwater Brewery: Edible Six Pack Rings

MERIT AWARD
Community Building
LatinWorks, Major League Baseball: Ponle Acento

Social Media

BRONZE PENCIL
Branded Social Post - Single
Alma DDB, Netflix - Narcos: Episode Leak

SILVER PENCIL
Branded Social Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

SILVER PENCIL
Social Engagement - Community Building
Alma DDB, Netflix - Narcos: Spanish Lessons

MERIT AWARD
Social Engagement - Community Building
LatinWorks, Major League Baseball: Ponle Acento

 

Green Pencil

The Green Pencil, which recognizes environmentally conscious creative work, was awarded to "Edible Six Pack Rings" for Saltwater Brewery by We Believers, New York. This entry also won a Gold Pencil in CSR.

El Sol 2017: Lista de jurados de Estados Unidos

View fullsize

El Sol 2017 – Lista de jurados de Estados Unidos

Presidente de Jurados

Presidente de Innovación y Diseño: Rodrigo Butori, VP Director General Creativo de the community
Presidente de Producción: Sergio Alcocer, Director Creativo y Fundador de Rest of the World

Jurados

Campañas Integradas
Javier Campopiano, SVP, Director General Creativo de Saatchi & Saatchi New York

Innovación
Rodrigo Butori, VP Director General Creativo de the community

Relaciones Públicas
Iván Calle, Director Creativo Ejecutivo de Zubi Advertising

TV/Cine
Percy Bustos, Director Creativo de We Believers

Radio
Percy Bustos, Director Creativo de We Believers

Diarios y Revistas
Luciana Cani, SVP Directora Creativa Ejecutiva de Lápiz

Exterior
Luciana Cani, SVP Directora Creativa Ejecutiva de Lápiz

Digital
Diego Yurkievich, VP Director Creativo Ejecutivo de Conill

Móvil
Diego Yurkievich, VP Director Creativo Ejecutivo de Conill

Diseño
Rodrigo Butori, VP Director General Creativo de the community

Producción
Sergio Alcocer, Director Creativo y Fundador de Rest of the World

El Sol. El Festival Iberoamericano de la Comunicación Publicitaria celebrará su 32 edición en Bilbao el 1, 2 y 3 de junio de 2017. 

Advertising Age: The Agency Report 2017

Ad Age Datacenter produced Advertising Age's 73rd annual Agency Report. Ad Age published the complete Agency Report 2017 online May 1, 2017. Portions of Agency Report 2017 appeared in Ad Age's May 1, 2017, print edition.

Ad Age Datacenter subscribers have exclusive access to the complete report at:

Alma, Miami is ranked by Advertising Age as the number one Largest U.S. Hispanic-American Agencies, ranked by 2016 U.S. revenue.

Ad Age Datacenter subscribers have exclusive access to the Top 50 Largest U.S. Hispanic-American Agencies report at:

Published every year since 1945, the Agency Report is Advertising Age’s annual ranking and analysis of advertising and marketing-services agencies. The report also includes rankings based on U.S. and worldwide revenue. 

Andy Awards 2017 Winners Announced

The Advertising Club of New York’s 2017 International ANDY Awards have announced this year’s winners.

U.S. Hispanic Agency Winners:

Gold
Enviromental Design
We Believers
Saltwater Brewery: Edible Six Pack Rings

Gold
Beverage - Alcohol
We Believers
Saltwater Brewery: Edible Six Pack Rings

D&AD Professional Awards 2017 Winners Announced

U.S. Hispanic Agency Winners:

Yellow Pencil
Packaging Design / Sustainable Packaging Design
We Believers
Saltwater Brewery: Edible Six Pack Rings

Wood Pencil
Packaging Design / Innovative Packaging Design
We Believers
Saltwater Brewery: Edible Six Pack Rings

Wood Pencil
Creativity for Good / Advertising & Marketing Communications/Brand
We Believers
Saltwater Brewery: Edible Six Pack Rings

Wood Pencil
PR / In-Market Campaign
We Believers
Saltwater Brewery: Edible Six Pack Rings

Wood Pencil
Crafts for Advertising / Illustration for Advertising
the community
Ferrero Rocher: Pinball

Wood Pencil
Art Direction / Art Direction for Press Advertising
the community
Ferrero Rocher: 3 Pretty Playful Minutes

Ciro Sarmiento, Chief Creative Officer at Dieste was a judge in the Radio & Audio category.
 

SE LANZÓ LA CONVOCATORIA PARA ELEGIR AL NUEVO PRESIDENTE DEL CÍRCULO CREATIVO DE ESTADOS UNIDOS

El Círculo Creativo abrió la convocatoria para elegir al nuevo Presidente del Círculo Creativo de Estados Unidos, en la cual sólo pueden participar socios del Círculo Creativo y que se realizará mediante una votación interna con la junta directiva en el mes de mayo.

Durante los dos últimos años, Gustavo Lauría fue presidente del Círculo Creativo, cargo que también ocupó del 2010 al 2012. Sin embargo, el mes pasado, Lauría fue elegido como nuevo Chairman al suceder a Luis Miguel Messianu.

El Círculo Creativo invita a todos sus miembros a que envíen sus propuestas para ser considerados como nuevo presidente.

Las propuestas deben de ser en video de no más de dos minutos de duración.

Las propuestas deben de ser enviadas a president@circulocreativo.org antes del 7 de mayo.

Durante el mes de mayo, el Círculo Creativo anunciará su nuevo presidente quien trabajará junto con Lauría por los próximos dos años.

Time To Win A Radio Mercury Award

Enter the biggest, richest creative competition for your radio work.

Choose your winning categories from Spanish Language Commercial or Campaign, PSA, integrated campaign, big audio idea, and International. We'll be giving out 14 trophies and up to $87,500 in prize monies, including the $50,000 Best of Show.  

Check out the guidelines and categories for Spanish Language entries.

Our panel of final round judges includes chief judge Mark Gross, a three-time Mercury Best of Show winner, along with Jorge Murillo, VP/ECD, Alma DDB and Andrès Ordóñez, CCO, Energy BBDO.

ENTRY DEADLINE:  ENTER BY FRIDAY, APRIL 21.  FINALIZE YOUR ENTRIES BY WEDNESDAY, APRIL 26.  

2017 One Show - Finalists

2017 One Show  - Finalists
U.S. Hispanic Agencies:

Branded Entertainment

Online - Short Form - Single
Lápiz, Mexico Tourism Board: Doppelgängers Tourist

Online - Short Form - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Design

Packaging - Mass-Market
We Believers, Saltwater Brewery: Edible Six Pack Rings

Innovation in Design - Print Design
We Believers, Saltwater Brewery: Edible Six Pack Rings

Direct Marketing

Ambient - P.O.P. & In-Store - Single
We Believers, Saltwater Brewery: Edible Six Pack Rings

Digital - Social Media & Viral Marketing
Alma DDB, Netflix - Narcos: Spanish Lessons

Film

Online Films & Video - Short Film - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Under 100K Budget
Alma DDB, Netflix - Narcos: Spanish Lessons

Print & Outdoor

Publishing - Magazine - Campaign
Alma DDB, Kingsford - Clorox: Predators
the community, City of Buenos Aires: Don't Act Like a Pedestrian

Ambient Media - Billboard or Transit - Campaign
Alma DDB, Kingsford - Clorox: Predators

Public Relations

Community Building
LatinWorks, Major League Baseball: Ponle Acento

Reputation Management
We Believers, Saltwater Brewery: Edible Six Pack Rings

Social Media

Branded Social Post - Single
Alma DDB, Netflix - Narcos: Episode Leak

Branded Social Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Social Engagement - Community Building
Alma DDB, Netflix - Narcos: Spanish Lessons
LatinWorks, Major League Baseball: Ponle Acento
 

The One Show will present Gold, Silver, and Bronze awards at gala dinners on two big nights: Wednesday, May 10 and Friday, May 12.