The Vidal Partnership – Heineken – Macarena – 2002

The Vidal Partnership
Heineken
Macarena
2002

IDEA: This campaign aimed to position Heineken, in a playful, witty manner, as a crucial element in the origin of epic milestones in music history. It was part of a global music campaign, and this spot was directed to Hispanics across the USA, as Macarena is so popular among all ethnicities.